Ten years ago, I had the idea that I wanted to write a book. I had seen the power of books as tools for building and growing a company and knew it would help me reach my goals faster. So, that first day I told myself I want my own book, I sat down and started to write it.
About fifteen minutes into writing, I realized why most people don't actually write books. It was really hard. I knew what I wanted to say. It was all in my head, but getting it out of my head and into a book was a lot harder than I thought it would be. At that time, I decided to pause and just step away from the project.
A few months later, I came back to it and tried to move forward again. I immediately ran into a big stumbling block. I don’t know what it was that stopped me, but I just couldn’t move forward. I stepped back, took a break, and then tried again a few months later.
This process continued on and off for over ten years!
I remember one night a friend and I were at dinner talking about business and growth strategy and things we were going to do. My friend said, “You know what? It's amazing to me that you still haven’t written a book after all these years. You've seen what's happened to author A and author B and author C, these people who are our peers. You’ve seen what’s happened to their companies because of their books. As successful as you are, I’m amazed you've never finished.”
I remember sitting there, frustrated at myself for not writing a book sooner, and upset that the process was so much harder than I thought it was going to be. I had so much fear and anxiety tied around it. My stomach was actually in knots at the thought of this project. It’s not like I hadn’t been writing my whole life. My business depended on me writing sales pages, advertising, emails, and all sorts of things. What was the big deal about a book?
That night I thought, You know what? I have to do this. I can't wait any longer. And I realized I wasn't going to be able to do it myself. So I went online and started searching for somebody to help me. Luckily, within about two days of searching and interviewing people, I had a chance to meet Julie. Despite my fears of moving forward on this project, I also had enough pain at this point that I knew it had to happen.
After spending some time on the phone with Julie, I knew that she was the person who was going to help me get there. She understood my goals for the book. She knew my target audience. And she helped me feel confident that this time we could finally make it to the finish line.
I have to tell you that the entire process from beginning to end was not simple, which is probably why more people don't write books.
But the end result was amazing!When the book was finished, I felt an unbelievable sense of accomplishment.
I still remember getting the first copy and holding it in my hands. The cover just felt different. Something about it felt so exciting. I flipped through the pages and saw the words. I saw what had been bottled up in my head for ten years, finally in a format where anybody could look at it, read it, touch it, experience it, and get results from it. It was amazing!It's helped us exponentially grow our company, and not just through lead generation.
When people come to us, they already have a basic understanding of why we can get such great results for them. They come to us practically pre-sold. And we get to help people who may never be able to work with us directly. An individual can only help so many people with consulting or products; with a book, that person can help millions.For those of you who might be wondering if you should write a book . . .
For those of you who’ve tried and are wondering if it’s worth the effort . . .
For those of you who have any kind of fear or worry that's holding you back from jumping in and just doing it . . .
I want to tell you that Julie is the person who helped me.Without her, it never would have come out of my head.
I would have been stuck for maybe another decade or more. But now my book has the chance to bless and to serve tens of thousands of people's lives around the world. And thanks to the skillful construction of the content, it will continue to do that for the next ten or twenty years—or even longer.
Your book is important. There are people who need to read it. The longer it stays in your head, the longer those people have to wait. Get help! Julie's process works. I’m living proof.
Thank you, Julie, for your help, your guidance, and your ability to get these words out of my head and into a format that can help change other people's lives.
(From the Foreword of Julie's Book The Profitable Business Author)